Axel Arigato

To launch an exciting new sneaker brand into the UK market

The Challenge

To launch an exciting new sneaker brand into the UK market, carving out a position in a busy landscape between the major brands.

The Solution

Work with specialist influencers, publications and social media outlets to create a massive buzz around Axel Arigato (securing over 50 pieces of leading print and online coverage) across the UK and into Europe.

The Result

The campaign was such a success that Axel Arigato went from launch phase (available online only) to bricks and mortar on Soho’s prime shopping street (Broadwick Street) in 12 months.

Axel Arigato

To launch an exciting new sneaker brand into the UK market

The Challenge

To launch an exciting new sneaker brand into the UK market, carving out a position in a busy landscape between the major brands.

The Solution

Work with specialist influencers, publications and social media outlets to create a massive buzz around Axel Arigato (securing over 50 pieces of leading print and online coverage) across the UK and into Europe.

The Result

The campaign was such a success that Axel Arigato went from launch phase (available online only) to bricks and mortar on Soho’s prime shopping street (Broadwick Street) in 12 months.

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