Luxury Lifestyle PR & Collaborative Marketing
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The Team

The Lifestyle Agency employs a talented and passionate team of individuals with diverse skill-sets and attributes.


Charlie Mason Pearson - Founder of the Lifestyle Agency
+44 (0)207 939 1484

Charlie has worked within the luxury lifestyle PR industry for more than 14 years. He has worked with various luxury lifestyle clients from fashion, travel and website launches to food and drink as well as private members clubs and charities. Charlie’s experience organising partnerships and third party opportunities has afforded him an enviable ‘little black book' of contacts, including everything from wine and champagne houses to fashion brands, luxury car and production companies. 

Louise Gillespie - Director of Travel & Lifestyle

Louise is a freelance public relations specialist focused on the luxury, the fantastical and the fabulous. Louise has worked on various luxury lifestyle brands, real estate and travel clients, including Fraser yachts, The Hideaways Club and Swire Hotels. 

Nabila Virani - Head of Fashion

Nabila Virani is Head of Fashion at The Lifestyle Agency, overseeing all fashion clients within the division. Prior to this, Nabila Virani was the Contemporary PR Director at leading fashion PR and wholesale agency Rainbowwave, where she spent five years building and managing a team of ten across London and New York, and overseeing twenty fashion and lifestyle brands.  Nabila has worked with brands such as Alexander McQueen, Diesel, Sandro, Timberland, WAH Nails, Paige Denim, Absolut Vodka, Vilshenko, Ancient Greek Sandals and many others.


Camilla Pelly - Manages the lifestyle accounts

Camilla works across a range of accounts within the luxury industry, managing travel, fitness and F&B clients. Camilla has worked on international brands such as Relais & Chateaux, Six Senses and Vail Resorts.

Lydia Spall - Works across the lifestyle accounts


Lydia joined the team after completing her degree in English Literature. Lydia is passionate about travel and London based clients having worked on exclusive boxing gym BXR. She makes a valuable contribution to the team through her consistent interaction with press resulting in securing quality coverage across the luxury lifestyle and travel sectors.

Christabel Milbanke

Christabel is a journalist writing about travel, lifestyle and culture for Spear's and The London Journalist. She is a social media expert and has run campaigns for NGOs at the United Nations, New York. Now based in London, Christabel is developing her skills in trend forecasting, PR and content production.

Alex Barlow

Alex Barlow is an independent communications consultant who has worked in the fashion and beauty PR industry for 20+ years. She has held senior roles with global brands including Ivy Park, Agent Provocateur, McQueen, Ghost and Harvey Nichols. 

Bella Seel

Bella has been involved in the ski-industry her whole life. She spent 10 years living in Verbier as an off-piste ski instructor, and is one of the world’s youngest female ski instructors to be fully certified in 3 systems - French, Swiss & British. Now based in London, Bella is in possession of an extensive network of contacts and partners in the ski industry and founded ALS Private Ski Specialists. 

Louise Rumball

Louise is a social media and influencer marketing specialist, working with a number of clients in the health and fitness, travel and luxury lifestyle sectors. She has pioneered a number of influencer campaigns for clients including Nike, MTV, Nikki Beach and Mini Cooper and has extensive connections and relationships in the influencer marketing world. 

Neil Davey

Neil is a freelance writer who specialises in travel, food, drink and luxury. In a 20 year career, Neil has written for Sainsbury's Magazine, delicious, The Guardian, The Daily Telegraph,  Metro, Square Mile, Escapism, Foodism, Total Film, Hello! and MSN. He's the author of two books for the Bluffer's Guide series and has also appeared on BBC Radio, TALK Radio and Jazz FM's Jazz Travels programme.

Jo Foley

Jo is a renowned freelance travel writer who specialises in spas, wellness retreats, shopping, India and SE Asia. Previously a writer for Interval World, World of Spa and Editor of World of Cruising, Jo currently edits Spear's Wealth Management’s spa guide. 

The Lifestyle Agency

4 Leathermarket Street
London, SE1 3HN, United Kingdom

Tel: 0207 939 1484