Universal Music x Pavarotti x David Linley

To collaborate Universal Music/Decca Luxe, David Linley and The Luciano Pavarotti Foundation to create ‘Life In Art'

Case study

Universal Music x Pavarotti x David Linley

The Challenge

To collaborate Universal Music/Decca Luxe, David Linley and The Luciano Pavarotti Foundation to create ‘Life In Art’, www.deccaluxe.com, the first in a series of artists immortalised in music, art and technology.

The Solution

First initiative: To fill an unforgettable press trip to Venice and Modena to visit with Nicoletta Pavarotti. Agency partnered with Private Fly Jets and The Gritti Palace to ensure an incredible journey. Key A-list media titles enjoyed a life changing changing experience.

Second initiative: To create bespoke pitches for individual publications whose target reader is of HNW/UHNW status and generate coverage across a number of top-tier titles.

The Result

Over 30 pieces of coverage featured in publications that target UHNWI’s in the UK, China, Singapore and the Middle East, generating over one million pounds worth of coverage.

2

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25

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17%

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