To collaborate Universal Music/Decca Luxe, David Linley and The Luciano Pavarotti Foundation to create ‘Life In Art’, www.deccaluxe.com, the first in a series of artists immortalised in music, art and technology.
First initiative: To fill an unforgettable press trip to Venice and Modena to visit with Nicoletta Pavarotti. Agency partnered with Private Fly Jets and The Gritti Palace to ensure an incredible journey. Key A-list media titles enjoyed a life changing changing experience.
Second initiative: To create bespoke pitches for individual publications whose target reader is of HNW/UHNW status and generate coverage across a number of top-tier titles.
Over 30 pieces of coverage featured in publications that target UHNWI’s in the UK, China, Singapore and the Middle East, generating over one million pounds worth of coverage.