To create the first ever ‘Live like a Billionaire’ series for our client by collaborating with each other.
Organised for six major press outlets to travel with the brand, flying via a Bombardier private jet to Nice Airport, before being helicoptered to Monaco to enjoy a private lunch on deck a Fraser Yacht. Following a relaxing day on-board, the journalists were chauffeured in convoy to Hotel Hermitage (Owned by Monaco SBM) for the night. The evening included a VIP trip the Casino Monte-Carlo.
Six incredible print features including large and prolific write-up’s of the combined
trip, but also all individual partners had stand alone pieces.