To position Jöttnar as the leading British mountain wear brand to their key markets and communicate the story of their heritage as a key USP.
Jöttnar’s mountain apparel has been worn by the brands world-class Pro-Team of skiers, climbers and BASE jumpers to conquer some of nature’s most brutal giants. TLA utilised the USP’s of Jöttnar’s research and pro-team to arrange entrepreneurial focused interviews, secure product placement for the 2018-19 winter season and seed film content of BASE jumper, Tim Howell completing a series of adrenaline fuelling, never before jumped peak exits.
TLA successfully placed Jöttnar as one of the UK’s premium mountain wear brands. TLA utilised the Pro-Team’s verification of each product’s quality that had been tried and tested, to elevate the Jöttnar brand, generate a key selling point to the consumer and attract a strong audience of ski and winter sport enthusiasts, globally. TLA achieved a monumental number of features and film seeding which went internationally viral.