To position Jöttnar as the leading British mountain wear brand

Case study


The Challenge

To position Jöttnar as the leading British mountain wear brand to their key markets and communicate the story of their heritage as a key USP.

The Solution

Jöttnar’s mountain apparel has been worn by the brands world-class Pro-Team of skiers, climbers and BASE jumpers to conquer some of nature’s most brutal giants. TLA utilised the USP’s of Jöttnar’s research and pro-team to arrange entrepreneurial focused interviews, secure product placement for the 2018-19 winter season and seed film content of BASE jumper, Tim Howell completing a series of adrenaline fuelling, never before jumped peak exits.

The Result

TLA successfully placed Jöttnar as one of the UK’s premium mountain wear brands. TLA utilised the Pro-Team’s verification of each product’s quality that had been tried and tested, to elevate the Jöttnar brand, generate a key selling point to the consumer and attract a strong audience of ski and winter sport enthusiasts, globally. TLA achieved a monumental number of features and film seeding which went internationally viral.








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