To launch the largest private chalet in the Alp’s (as it was when launched) and create an incredible press trip for top-tier titles, which would result in a massive buzz around Chalet Edelweiss and subsequent rental from HNW/ UHNWI guests for that very same season.
TLA hand-picked 13 leading publications whose readership was made up of our target audience from the likes of Financial Times / Condé Nast / The Telegraph / Billionaire / Forbes (amongst others). We also brought a leading private members club (based in Berkley Square) to host the chalet’s very own nightclub for one evening, which included arranging sponsorship by Moët Champagne.
At the time, the largest ski press trip (13 individual publications) successfully resulting in double page spreads across our targeted media. The end result, Chalet Edelweiss full for the season (including the year after).