To launch a new private member’s club into London’s ever competitive social scene and reimagine the traditional ‘dinner dance’ concept for the modern audience.
TLA organised numerous launches and high profile parties which were attended by A-List celebrities and influencers, including Harry Styles’ at AnOther Man cover launch party, The Serpentine after-party, and The Lady Garden after-party. TLA utilised the interiors to create fun digital campaigns which sparked a huge amount of online activity. Alongside this, TLA utilised the backgrounds of the three co-owners for opportunities within national newspapers and local titles, creating extensive profiling features of the three faces behind Kensington and Chelsea nightlife.
Albert’s became a ‘go-to’ venue for celebrities and influencers, generating a social media trend for #albertsbathroomselfie. Influencers such as Chloe Lloyd, Nicola Roberts and Grace McGovern all took to the Gucci inspired Colefax & Fowler wallpaper, posting on Instagram with the hashtag. TLA secured quality coverage for the profiling of Albert’s co-founders. This included a front page feature in The Resident, naming the founders the ‘Princes of SW4’, along with the Financial Times’ feature ‘Club together: Impresarios unite behind new venue’. TLA developed the committee platform showcasing Alberts as the place to be and to be seen, introducing the likes of Roger Daltrey, Jodie Kidd, Ben Elliot, Ben Goldsmith and Eddie Spencer-Churchill.